About Us

Founded with purpose, guided by heritage.
Zhiwa Yatra was born from a vision to offer more than just tours—it was created to immerse guests in the soul of Bhutan. Established by Jagat Chhetri (Founder), a passionate advocate for ethical tourism and cultural preservation, the company began as a modest venture rooted in Paro, Bhutan. From its inception, Zhiwa Yatra set out to redefine travel by blending deep cultural reverence with modern hospitality.

Origins

Inspired by Bhutan’s philosophy of Gross National Happiness, Zhiwa Yatra was founded to promote travel that uplifts communities and safeguards traditions.
The name “Zhiwa Yatra” reflects a journey of peace and mindfulness—values deeply embedded in Bhutanese spirituality and daily life.

Growth & Milestones

Initially focused on small-group cultural tours, the company quickly gained recognition for its immersive experiences, respectful storytelling, and seamless operations.
Expanded offerings to include wellness retreats, festival-based itineraries, and nature-based adventures, all curated with cultural sensitivity.
Built strong relationships with local artisans, monasteries, and village communities to ensure authentic guest interactions and shared economic benefit.

Philosophy & Impact

Zhiwa Yatra is more than a business - it’s a movement toward purpose-driven tourism.
Every itinerary is crafted to honor Bhutanese values, from environmental stewardship to spiritual depth.
The company actively supports local employment, cultural education, and sustainable practices.