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Founded with purpose, guided by heritage.
Zhiwa Yatra was born from a vision to offer more than just tours—it was created to immerse guests in the soul of Bhutan. Established by Jagat Chhetri (Founder), a passionate advocate for ethical tourism and cultural preservation, the company began as a modest venture rooted in Paro, Bhutan. From its inception, Zhiwa Yatra set out to redefine travel by blending deep cultural reverence with modern hospitality.
🌿 Origins
- Inspired by Bhutan’s philosophy of Gross National Happiness, Zhiwa Yatra was founded to promote travel that uplifts communities and safeguards traditions.
- The name “Zhiwa Yatra” reflects a journey of peace and mindfulness—values deeply embedded in Bhutanese spirituality and daily life.
🚀 Growth & Milestones
- Initially focused on small-group cultural tours, the company quickly gained recognition for its immersive experiences, respectful storytelling, and seamless operations.
- Expanded offerings to include wellness retreats, festival-based itineraries, and nature-based adventures, all curated with cultural sensitivity.
- Built strong relationships with local artisans, monasteries, and village communities to ensure authentic guest interactions and shared economic benefit.
🧭 Philosophy & Impact
- Zhiwa Yatra is more than a business - it’s a movement toward purpose-driven tourism.
- Every itinerary is crafted to honor Bhutanese values, from environmental stewardship to spiritual depth.
- The company actively supports local employment, cultural education, and sustainable practices.